Why communicate with video? Why is video essential in 2020
- Looking to communicate creatively and effectively, video has become an essential tool for being visible online today.
• Here are some statistics to give you an idea of the importance of video in emails, (source: digital marketing)
• Using the word “video” in the subject line of an email increases the opening rate by 19%, the click-through rate by 65%, and reduces unsubscriptions by 26% (Syndacast). When marketers integrate a video into an email, the click-through rate increases by 200 to 300% (Merchant, July 8, 2019).
• Video is important because it touches emotional body. With the addition of music, it reaches directly your audience. More impactful than a text or a photo, it makes content and a message more accessible and understandable and all this in less time than a written text. Drone shots are a magical addition to reach your audience.
• Video is not always used only in external communication. Indeed it is also very effective for internal communication, where it allows, in a fun way, to share a message to your employees.
• Social networks today work above all with photos and videos: once again, a picture is worth a thousand words. Google and Youtube searches hold 58% of the web search market, imagine the potential of sharing a video of your business or your music video to reach your audience.
• Some more statistics:
1. Consumers are 4 times more likely to want to watch a video about a product / service rather than reading about it (Animoto, 2015)
2. 45% of people watch more than 1 hour of video on Facebook or Youtube per week (HubSpot, 2016)
3. More than half of YouTube views come from mobile devices
4. 100 million hours of video watched on Facebook every day (TechCrunch, 2016)
6. About 2/3 of consumers prefer videos of less than 60 seconds (Animoto, 2015)
• More and more businesses, social organizations and non-profis are using video to communicate and make their content more accessible and fun. It is a must-have current tool, and quite within your reach.
• So, ready to get started? KMM productions supports you to stand out, to help you get your important message across in a creative way that will attract and touch your audience.